Attrace Is A Decentralized Affiliate Platform Fo...

Affiliate networks provide a very necessary service. They communicate advertiser expectations to affiliates, ensure affiliates are paid on time and offer security to both parties by reducing the risk of f...

Email Marketing vs Marketing Automation – What S...

It’s easy to confuse email marketing with marketing automation, especially for budding startups. While the confusion is understandable, you should know what draws the line if you are serious about strengt...

Direct Marketing Automation – Your Most Re...

Marketing Automation is an evolving concept and that's why it does not come as a surprise that only a few marketing companies are actually using it. There are, of course, many companies waiting eagerly to...

Why Brands Need to Invest in Event Marketing

It has become very difficult to really connect with the consumers nowadays on digital channels as social media has jam packed the connectivity mediums, making the messenger nearly useless. The m...

Tips and Tricks for Building an Effective Direct...

To begin your direct mail campaign, break down the process into manageable steps and take these factors into consideration. Here are some questions to ask yourself.Who is your target audience?The ...

How to Choose the Best Direct Marketing List Bro...

Whether you are looking to do a mail out, a telemarketing campaign or wanting to reach prospects by email, direct marketing is an effective and affordable way to reach out to potential customers.The l...

How Could a University Marketing Graduate Get It...

It didn't take me more than 2 minutes to tell the General Manager to a business I consult to..."This sales letter is crap!"I meant to say in a polite way... "This sales letter won't work!" but me ...

What Does Direct Marketing Cost?

For the purpose of this article we will be talking about direct mail, telemarketing and email marketing. With direct mail, you can mail out a simple letter, a colourful postcard or small package with a sa...

Direct Mail: An Old Marketing Tool With New Powe...

Looking for a better way to connect with customers and prospects in this technology-rich, multi-channel environment? Would you think I was crazy if I suggested using a channel that was developed in the ea...

Get Quick Payback With Cheap EDDM Marketing

Every business needs a marketing plan to be successful. An effective way to get a fast return on promotional marketing campaigns is Every Door Direct Mail, (EDDM), a U.S. postal service for local bus...

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